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Introduction

AHRQ’s Office of Communications (OC) oversees the development and promotion of Agency products, publications, and initiatives. The Publishing and Communications Guidelines outline the standards for products developed in-house and by Contractors.

[Note: Grantee Guidance is provided separately in Publishing and Communications Guidelines for AHRQ Grantees.]

AHRQ staff should ensure that all contracts include wording that requires Contractors and Grantees to follow these guidelines when creating deliverables for the Agency.

• Section 1: Product Development, including:
  1. Web-Based or Print Products.
  2. Audio and Video Products
  • Appendix 1-A. Release Forms 
  • Appendix 1-B. Trademarks
  • Appendix 1-C. Video Submission Checklist
  • Appendix 1-D. Standards for Contractors Developing Multimedia Products
  • Appendix 1-E. Video Scripting 
  • Appendix 1-F. AHRQ Toolkit Component Formatting
• Section 2: Web Products and Website Development and Redesign, including url selection, design and use of logos, clearances, accessibility and privacy considerations.
  • Appendix 2-A. Application and System Development Requirements
  • Appendix 2-B. Accessibility and the Revised 508 Requirements
  • Appendix 2-C. AHRQ Linking Policy
• Section 3: Branding Design Element Specifications, including instructions for how to use the AHRQ logo on websites or printed products and in videos.
• Section 4: Media Standards and Policies, including guidance for creating press releases and blog posts.
• Section 5: Marketing and Stakeholder Outreach, including social media policies for X (formerly known as Twitter), YouTube, and Facebook.

Grantee Guidelines 

• AHRQ Grantee Guidance.
• Getting Recognition for Your AHRQ-Funded Study.